Fashion’s Top Brands And Products In Q1 2022
Here are the hottest brands and products in Q1 2022, according to the Lyst Index. At number one, Balenciaga retains its spot and Gucci follows right behind.
With everything that is happening, from the pandemic to the inflation of gas prices and the Russian invasion of Ukraine, fashion’s existence and voice persist. Brands are bringing creative, stunning fashion shows to the stage in the luxury fashion world, teaming up with other desired labels for highly anticipated collaborations, and deep-diving into the metaverse and web3. Needless to say, the industry is booming still and will continue to.
The hottest brands in the first quarter of 2022 range from Gucci and Dior to Louis Vuitton and Bottega Veneta. And retaining the top spot as the world’s hottest brand is the storied house of Balenciaga. Described as “untouchable right now”, Balenciaga is “re-writing the rules of what it means to be a luxury fashion brand today, and supercharging customer intent in the process”, as per Lyst.
- Louis Vuitton
- Bottega Veneta
- Miu Miu
Top Brands In Q1 2022
Throughout Q1, there has been a 108 per cent increase in searches for Balenciaga on fashion technology company Lyst. Spanish designer, Cristóbal Balenciaga’s namesake brand has presented its fall/winter 2022 Snowstorm show in Paris and unveiled its new London flagship on Bond Street. Also within Q4 of 2021, Balenciaga released campaigns featuring popular celebrities like Kim Kardashian and Justin Bieber.
In second place stands Gucci, which has reported a 32 per cent acceleration in revenue growth in Q4 2021. The Italian house has also wowed fashion lovers with its second drop of The North Face x Gucci collection and its steady move into NFTs and metaverse. Among all its exciting collaborations, that may have contributed to securing number two, is Gucci’s collaboration with Adidas which premiered at its fall/winter 2022 runway show. The high demand for both brands has also brought Adidas back into the game with position 17.
Following Gucci, both Prada and Louis Vuitton were vying for the third spot but Louis Vuitton eventually resurfaced triumphantly. After Virgil Abloh’s untimely passing, the French luxury brand presented his final show. In the first quarter, Louis Vuitton has also announced raising prices because of increased manufacturing costs and heightened production by inaugurating two new ateliers in France.
With the fast pace of social media, where trends go as quickly as they come, climbing up the ranks may not be the easiest. For Miu Miu, however, its viral mini-skirt moment caused a 400 per cent increase in searches for the brand over Q1 2022 — notably rocketing the brand from 20th to 10th. Another considerable jump was made by Valentino, from 11th place to top 5. The Italian brand had the iconic actress Zendaya front its Spring 2022 campaign and also launched its first conscious-driven sneaker.
Top Products In Q1 2022
In the era of TikTok and more prominent displays of fashion on big screens, the current obsession with Y2K youth culture has further amplified the revival of early-aughts style. Expectantly so, the top products last year were very much in line with mainstream fashion moments.
However, this quarter’s hottest products were revealed to be a medley of diverse brands and styles. Out of the 20 products, 12 are footwear with a mix of heels, UGGs, Moon Boots and New Balance sneakers.
In the first position on the women’s list is Naked Wolfe’s sculptural platform boots, which have been seen on famous figures like Rosalía, Hailey Bieber and Kourtney Kardashian. The sleek boots have also appeared all over TikTok, its hashtag #nakedwolfe garnering 111.2 million views to date. According to Lyst, loafers make the men’s list for the second quarter in a row, with demand now up 87 per cent over the last year.
Ultimately, the fashion narrative appears to include more street styles as influential individuals, and the youth culture drives the industry.
See Lyst’s rankings for Q1 2022 here.
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