Bvlgari “Magnifica” Stars Lalisa Manoban, Zendaya and more
“Magnifica” draws new inspiration from one of Bvlgari’s most recognisable advertising campaigns of the early eighties, “Dreams”.
Bvlgari’s latest campaign, titled “Magnifica”, is headlined by four huge stars: Emmy-award winning actress Zendaya, Blackpink member Lalisa Manoban and supermodels Lily Aldridge and Vittoria Ceretti.
All four ladies are global ambassadors of the Roman jewellery atelier Bvlgari. Drawing inspiration from one of the brand’s most recognisable advertising campaigns of the early eighties, “Dreams”, the quartet celebrates joyous spirit, eternal modernity and art de vivre.
Captured by photographer Txema Yeste, the campaign brings Rome to the world in a time where international travel still remains uncertain. But, that’s the power of dreams. To allow one to imagine the impossible. The press release states, “Dream and reality, unrestrained beauty and authentic joy, the intensity of a moment and timeless glory complement each other in settings beyond space and time. Secret views, seductive statues that seem awaken to life, an ancient eden blooming with fresh flowers every day: this is the reign of infinite possibilities.”
Seen on the ladies are some of Bvlgari’s legendary designs, such as the “Serpenti,” “Divas’ Dream,” “Fiorever,” and high jewellery collections. Going beyond the aesthetic values of these iconic pieces, what matters more is the intrinsic qualities associated with them. These women are masters of their respective fields and “live life on their own terms”: a true representation of empowerment, and together they are an inspiration to many women.
In an earlier interview with Bvlgari CEO Jean-Christophe Babin also discussed the topic of “Women power” in the luxury industry, and he remarked, “Contemporary women are increasingly independent financially, they buy jewellery for themselves, regardless of the partner, rather than a particular event such as an anniversary or a promotion.” Modern women are no longer constrained by society’s expectations, but they are makers of their own destinies.
For more information regarding this campaign, head over to the official Bvlgari website.
All images courtesy of Bvlgari