Beyond the field, today’s World Cup icons are dominating luxury fashion houses and brands are no longer just looking to advertise, but are instead investing in the footballers themselves.

While the World Cup is underway, questions surrounding governance, player welfare and political influence are becoming increasingly difficult to ignore.

The 2026 FIFA World Cup is proving that football’s established giants may not always have a monopoly on success.

Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness.

As the FIFA World Cup expands into its largest edition ever, the tournament is evolving beyond sport into a global commercial ecosystem.

An analysis of the history of why there are two World Cup trophies and their current evolution and relevance.

The 54Metri is the new sub-500GT, all-aluminium flagship of the iconic brand and the largest Riva built to date.

A peek into CHANEL’s watchmaking universe and what it is like to be behind iconic creations such as the CHANEL J12 through an interview with Arnaud Chastaingt, Director of CHANEL Watchmaking Creation Studio.

In a category crowded with interpretations of the classic boat shoe, Aurélien’s Yacht Loafer has carved out an identity of its own.

From Dior’s refreshed Dioriviera and Gucci’s Monte Carlo campaign Summer 2026 collections point towards travel-led dressing and craft-led storytelling.