Louis Vuitton, Chanel, Gucci, and Burberry are testing the Chinese microblogging service Weibo to research their most promising market of the future from the inside.
The platform, which grows at 10 million users per month, has been attracting an elite of Western luxe brands over the past month, testing ideas for campaigns or other projects directly on their Chinese audience.
“You can immediately see how the market and your following will respond to something if you want to do research” said Leaf Greener, fashion editor of Elle China. Continue reading →
Marc Jacobs spends a lot of time on the road, so what better theme for his fall-winter collection for Louis Vuitton than the goings-on inside a grand old hotel?
To the sound of elevators arriving, uniformed bellboys opened wrought-iron doors for models stepping out in tongue-and-cheek outfits inspired by, among other things, porn films from the 1940s.
“I spend a good part of my life in hotels and I like watching their secret lives, especially the ballet between call girls, mistresses and wives,” said Jacobs, 47, on the final day of Paris fashion week. Continue reading →
Karl Lagerfeld sent a volcanic chill of autumn swirling through the Grand Palais on Tuesday as he presented a tomboyish Chanel fall-winter collection.
In a deliberate contrast from the Parisian garden theme that framed the spring-summer show, Lagerfeld sent darker, looser looks down a wooden boardwalk the length of a venue carpeted with volcanic dust that crunched underfoot.
The soundtrack – “A Forest” by The Cure, about a man who goes looking for a woman in, well, a forest – set the tone, even if there wasn’t a tree in sight. Continue reading →
Marriott‘s new Autograph brand is to appear in Europe for the first time within months, the firm said March 7.
Autograph, an upscale brand which brings together independent hotels and resorts under the Marriott name, will appear first in Spain, where the company plans to add four properties currently owned by AC Hotels into the exclusive group.
The hotels include the historic AC Santo Mauro and AC Palacio del Retiro buildings in Madrid, which have been converted from houses into five-star properties. Continue reading →
Burton, 36, denied she had been handed the “most coveted commission” in fashion but tradition dictates that royal bridal-gown designers are bound to secrecy by the royal family’s office at Buckingham Palace. Continue reading →
The award means that Delta came out top in a string of assessments including social responsibility and quality of product, as well as business-related criteria such as quality of management and global competitiveness.
Delta has moved steadily up the ranks over the past four years to reach top spot, which was awarded to Singapore Airlines last year — the airline’s boss Richard Anderson described the award as a “remarkable achievement” in a note to staff. Continue reading →