“There is no how and why in what I am doing. It is all about graphic intentions translating experiences.”, Nicolas Lefeuvre.

3D printing has been around since the 80s but it is only in recent times that this technology has slowly become more commonly used in the luxury sector. Should these luxury brands be fearful of 3D printing or should they embrace it and create a new form of partnership?

Asia is on the rise, no doubts about it, and luxury brands are banking on this rise to garner greater attention to their brands through appointing more Asians to be their ambassadors.

Chanel Celebrates Its Centenary of the N°5 Perfume With the First Ever High Jewellery Collection Dedicated To a Fragrance.

Chanel Mademoiselle Privé Bouton strikes a balance between tradition and practicality

There’s no doubt that the pandemic has accelerated the adoption of digital solutions and one of them is the growing prevalence of e-commerce. Increasingly, many of us are more comfortable with shopping online rather than in traditional brick-and-mortar stores, partly due to the restrictions implemented by governments but also because it is more convenient to do so while not losing the same service experience offered in stores.