Parisian clothing label Sonia Rykiel has been an icon of French fashion for over half a century. So how did the once sought-after brand find itself on the outs with consumers?

Following the digital footprint of competing luxury brands, the French luxury powerhouse has officially joined the list of luxury brands selling on WeChat.

As part of its new “see now, buy now” strategy, Burberry has previewed a first collection due to go on sale directly after its upcoming catwalk show.

Italian luxury label Gucci expands its reach with its redesigned website into the South Korea and Japan markets.

#DGLOVES you; expect iconic symbols and hashtags proclaiming Dolce&Gabbana’s love for your city on your shoes.

It is not just a one-time partnership; it is forever – with Zegna’s new season range available on Mr Porter to boot.