Gucci Brings New Web Experience to Korea, Japan
Italian luxury label Gucci expands its reach with its redesigned website into the South Korea and Japan markets.
The Internet holds no terrors for Italian luxury label Gucci as it expands its reach with its redesigned website into the Korea and Japan markets. Fans of the brand there finally get a look at what the new site can do, after its launch in the US last October.
The new online concept for Gucci.com, pioneered by the brand’s new Creative Director Alessandro Michele, aims to better integrate content and e-commerce functionalities, and includes an editorial section titled “The Agenda” which provides further insight into the fashion house’s collections.
The fresh-look site, which made its debut in the United States last October and was then extended to Europe, the United Arab Emirates and Australia in March, has also been designed to be more mobile-friendly. Bear this in mind when you visit the site from anywhere else because your experience will be very different. We hope the powers-that-be at Gucci (and parent group Kering) will see fit to standardize this experience globally so no market is left behind.
Michele was tapped by iconic designer Tom Ford in 2002 and his 12-year design tenure at Gucci (in various roles) was followed by his appointment as the new Creative Director of the house in 2015 in a bid to give the brand a fresh direction.