Directed by Craig McDean, Alessandro Sartori’s Ermenegildo Zegna Defining Moments Fall-Winter 2018 Campaign brings together lauded actors Javier Bardem and Dev Patel in scenic Madrid for a manly conclave of spirited conversation whilst dressed in sartorial ensembles. The focus of Ermenegildo Zegna new Fall-Winter 2018 campaign passes from everyday moments that make us smile to the powerful role of banter and camaraderie among friends.

Alessandro Sartori’s Ermenegildo Zegna Defining Moments Fall-Winter 2018 Campaign

BAFTA Best Supporting Actor and Academy Award winner, Patel and Bardem in a kindred union of excellence and comfortable masculinity, dressed in Luxury Leisurewear and Ermenegildo Zegna Couture XXX, exemplify the new Ermenegildo Zegna Defining Moments Fall-Winter 2018 Campaign, fuelled by irony, positivity and easy conversation.

The latest Ermenegildo Zegna Fall-Winter 2018 campaign typifies Sartori’s fresh aesthetic which combines functional elegance with style, defining a contemporary metropolitan wardrobe where the ease of casualwear meets the attention to detail and precious finishings of couture tailoring.

Where the last Ermenegildo Zegna Defining Moments was set in Los Angeles, the new Defining Moments Fall-Winter 2018 takes place in Javier Bardem’s hometown of Madrid where Dev Patel has arrived unexpectedly for a visit. McDean captures the witty interplay between the two award-winning actors by means of light-hearted sequences while allowing the interplay of light to bring out the texture and refinement of Luxury Leisurewear and Ermenegildo Zegna Couture XXX ensembles.

The authenticity of a friendship rooted in shared experiences and mutual esteem between two award-winning actors convey not just their intimate discussions but also the embrace of distinguished classic menswear from a bygone era expressed by Alessandro Sartori’s thoroughly contemporary vision. Ermenegildo Zegna Fall-Winter 2018 collection defines the potential elegance of enlightened men’s style in an era of toxic masculinity.

Launched 2017, Ermenegildo Zegna Artistic Director Alessandro Sartori’s Couture XXX collection, is a selection of essential pieces with a play-with-your-own-rules attitude that blurs the eye to more fashion conscious consumers by combining Ermenegildo Zegna Couture’s ‘wearable fashion’ proposition with the artisan technique and quality that characterise the world’s leading brand in luxury men’s clothing.