Style / Fashion

Ermenegildo Zegna Spring/Summer 2017: Defining Moments campaign starring Robert De Niro

Ermenegildo Zegna’s latest campaign for Spring/Summer 2017 is an intimate (yet stylish) exploration of life’s defining moments

Feb 17, 2017 | By Staff Writer

What was your defining moment?

That is the question Italian menswear label Ermenegildo Zegna is exploring in its latest Spring/Summer 2017 campaign – starring the unlikely duo of Hollywood legend Robert De Niro and up-and-coming star McCaul Lombardi (of American Honey fame).

Entitled Defining Moments, the campaign is a series of short films shot by renowned auteur Francesco Carrozzini in L.A. and features the two actors coming together (dressed entirely in Zegna naturally) and sharing the moments – be it a chance encounter, risk taken or split-second decision – that defined them. De Niro discusses his mentors and philosophy of risk-taking while Lombardi – visibly awe-struck to be in the company of the veteran – takes in all in. The result? An intimate, multi-generational dialogue that is as heart-warming and stylish as we’d come to expect from Ermenegildo Zegna. Watch the full video below.

With discovery of affinity and mutual learning through conversation, this marks the first expression of a new emotionally-connected voice in which Ermenegildo Zegna’s Artistic Director Alessandro Sartori aims to engage with its global community. Under the Defining Moments banner, the brand plans to create a forum for inquiring minds by hosting an eclectic series of informal events with some of the world’s most stylish and successful tastemakers.

Defining Moments will be released digitally in tandem with Ermenegildo Zegna’s Spring Summer 2017 collection.

This article is sponsored by Ermenegildo Zegna.

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