Style / Beauty

#DiorLoveChain: Dior’s new video campaign for charity, starring Natalie Portman, Rihanna, Bella Hadid and more

The social media campaign is part of the French fashion house’s efforts to raise funds for a new educational initiative by WE Charity.

Aug 30, 2017 | By Pameyla Cambe

What would you do for love? It’s a pretty daunting question to think about, even without it being posed by the beautiful face of Miss Dior, Natalie Portman. The Academy Award winner, however, doesn’t even bat an eye when she resolutely declares that she “would travel to the end of the Earth” for love.

The actress is joined by several other famous faces such as Rihanna, Robert Pattinson and Charlize Theron for a new campaign by Dior, which promotes WE Charity’s latest initiative to provide education for young girls in Kenya.

The “Dior Love Chain” campaign strings together a bevy of stars from both Hollywood and the fashion industry to confess how far they would go for love. Everyone from editor Carine Roitfeld to model of the moment Bella Hadid has revealed their heartfelt answers in short video clips for the campaign, before asking the camera: “And you? What would you do for love?”

If you’ve got an answer, Dior would love to hear it. The French fashion house is inviting social media users to share their responses through posts on Instagram, Twitter and Weibo with the hashtag #DiorLoveChain. From now until December 31, 2017, Parfums Christian Dior will donate $1 for each tagged post to the WE Charity, and up to $250,000 will be given to the cause.

Find out more about the campaign and what you can do for love over at Dior’s official website.

{{title}}

 
Back to top