Style / Beauty

Miss Dior Blooming Bouquet, The Film

Dior has revealed a behind-the-scenes video for the campaign of its new springtime fragrance, Miss Dior Blooming Bouquet.

Feb 20, 2014 | By AFPRelaxnews

French fashion brand Dior has revealed a behind-the-scenes video for the campaign of its new springtime fragrance, Miss Dior Blooming Bouquet, a softer version of Dior’s iconic fragrance.

Moving between black and white footage and color scenes, the campaign shot by Sofia Coppola puts the emphasis on signature Dior themes, as well as the inspiration for the scent. As in the house’s fashion and couture lines, flowers, which Christian Dior himself had a particular fondness for, are omnipresent.

Natalie Portman radiates charisma in a sumptuous flowering dress by Dior Haute Couture, designed by Raf Simons, and a natural makeup look.

In this behind-the-scenes peek, we get a glimpse of her taking various poses on the legendary staircase in the house’s storied location at 30 avenue Montaigne in Paris while the song “La Vie en rose” plays.

Miss Dior Blooming Bouquet features peony at its heart. This floral note is complemented by Sicilian mandarin essence and rose essence. The composition also gets some depth from white musk.

Miss Dior Blooming Bouquet campaign


 
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