Remember when Giorgio Armani launched its Frames of Life print campaign earlier this year?
Well, in a bid to keep things current, the Italian label has just unveiled a brand new interactive website to put the ad online.
The interactive portal will allow you as a visitor to create personalized videos and photo albums, which can then be shared through various social media platforms.
You can choose to “become a director” or “become a photographer” and create your personalised video.
One of the aims of the initiative is to demonstrate and emphasize the artisanship that goes into these Twenties- and Forties-inspired frames.