Hotel chain Ritz-Carlton has launched a mobile app that incorporates QR codes and location-based services, designed to provide users with special in-hotel offers and experiences.
Expanding upon basic hotel search and reservation functionality, the new app integrates with other social platform, such as Foursquare and World Concierge, and provides location based recommendations.
Some of our favorite functionalities include the “Presidential Tips” section, a specially-curated selection of tips from Herve Humler, company president and COO.
The Ritz-Carlton App is available for both Android smartphones and Apple iPhones. Along with its release, the hotel chain also debuted its QR code on-property experience tours at 20 of its locations.
They include a wine pairing tour in Hong Kong’s Highest Hotel in the world, as well as a cultural art tour at the Kapalua location.
In Berlin, it consists of a digital scavenger hunt, while the Battery Park location in New York provides the recipe for the its 10-year anniversary cocktail.
The free app is available on both Apple and Android platforms.