New Tudor #BornToDare with Ambassador David Beckham by David Sims
Known for graphic posing, David Sims depicts Ambassador David Beckham in emotive portraitures oozing masculinity for the new Tudor #BornToDare campaign.
Tudor unveils a new chapter in its #BornToDare campaign with ambassador David Beckham, photographed and directed by the esteemed fashion photographer David Sims. The British fashion photographer found acclaim shooting editorial spreads for both men’s and women’s titles – Arena and Vogue; and working with brands such as Alexander McQueen, Balenciaga and Calvin Klein.
New Tudor #BornToDare campaign with Ambassador David Beckham by David Sims
“David Sims set a new standard for fashion photography.” – Grace Coddington, American Vogue
Known for stark modernism and graphic posing, David Sims depicts Ambassador David Beckham in raw, emotive portraitures oozing authenticity and masculinity for the new Tudor #BornToDare campaign. The new brand campaign presents a series of intimate videos in which David Beckham, as a well-known watch collector and Tudor Ambassador reflects on times he has embodied the ‘Born To Dare’ spirit.
Emblematic of a watch brand that was ‘Born to Dare’
In 1953, Rolex launched a campaign based on robustness tests on the Tudor watches, testing its endurance in particularly difficult conditions. For these daring tests, an Oyster Prince was worn:
- By a coal miner during 252 hours of excavation by hand – watch subjected to the vibrations of a pneumatic drill for 30 hours
- By a stonecutter for 3 months – watch worn for a month while riveting metal girders in building construction
- By a motorbike racer over a distance of 1,000 miles.
Placing emphasis on the great strength of Tudor watches, precision, efficient winding and waterproofness even in extreme conditions, it was in that very moment that Tudor’s #BornToDare ethos was testified.
Beckham speaks fondly about time spent with his grandfather, time on the pitch as England Captain and his first Tudor watch, a vintage model whose pronounced patina hints at many adventures in its past.
#BornToDare reflects both the history of Tudor and what it stands for today. In 1954, Tudor released the brand’s first divers’ watch, the Oyster Prince Submariner reference 7922. the original tool-watch designed to fulfil exceptional criteria of durability, reliability, precision and waterproofness at a moderate price. It’s value proposition and supply of the “Mil-sub” edition to various military forces around the world positioned itself as an instrument of choice for professionals, many of them, elite soldiers and anonymous, individuals who have achieved the extraordinary on land, on ice, in the air or underwater, with a Tudor on their wrists.
Today, Tudor #BornToDare spirit is supported globally by high-profile ambassadors, whose life achievements directly result from a daring approach to life.