Versace FW16 Campaign Celebrates Chicago’s Vitality
Filmed by Bruce Weber, it’s a statement on strength and empowerment, and presents Versace’s refined other side.
Versace is renowned for its penchant for loudness but this FW16 presents a sleeker image of the Italian brand. A campaign film shot by Bruce Weber, “Chicago Is My Beat” depicts It Girls Gigi Hadid and Karlie Kloss as young parents, but in an empowering light. Models are decked out in smart leather jackets, suits – and of course – skin-tight bodycons and cropped tops bearing prints closely associated with the Versace name. It is a celebration of diversity and strength, with the abundant display of love a reflection of Chicago’s vibrant heartbeat.
Watch the film on Men’s Folio Singapore.