Style / Fashion

Saint Laurent Paris Pre-Fall 2013 Campaign

Freja Beha Erichsen stars in the black-and-white campaign for Saint Laurent Paris Pre-Fall 2013, shot by Hedi Slimane.

May 17, 2013 | By AFPRelaxnews

Freja Beha for Saint Laurent

After Edie Campbell and Julia Nobis, it’s Danish model Freja Beha’s turn to pose for Saint Laurent’s next ad campaign, once again designed and shot by Hedi Slimane.

Hedi Slimane had his heart set on the Danish top model for Saint Laurent’s latest campaign. The striking young Scandinavian is now posing for black-and-white photos shot by the French fashion house’s artistic director.

For the purposes of this shoot, Freja Beha is wearing leather pants with a polka-dotted shirt, along with a more mannishly-cut suit that fits her androgynous figure to a T. The picture calls to mind a previous campaign featuring Saskia de Brauw, likewise shot by Hedi Slimane, dressed as a boy to present Saint Laurent’s menswear line.

The top model also displays a series of accessories, including leather goods, from the brand’s pre-fall 2013 collection.

In the backdrop to these photographs you’ll spot Saint Laurent’s new boutique in Paris, which just opened on 53 avenue Montaigne (8th arrondissement) on May 9.

Saint Laurent PreFall 2013 Campaign

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