Style / Fashion

Lane Crawford Spring 2013 3D Campaign

Lane Crawford has just unveiled its spring ad campaign shot by Nick Knight who used a motion capture scanning technique to give the images a 3D effect.

Feb 08, 2013 | By AFPRelaxnews

Director Nick Knight worked with Chinese model Ming Xi and stylist Katy England on this punchy new film for Lane Crawford. For the brand’s S/S 2013 campaign, Knight pushed motion capture technology to the limit and created a fashion film and images without the use of photography.

The minute-long clip sees motion-captured data from Ming Xi stitched together with looks from Givenchy, Proenza Schouler, McQueen and Haider Ackermann.

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