Style / Beauty

James Gray directs the latest Chanel Bleu campaign

Five years after the first campaign, Gaspard Ulliel is still the face of Chanel Bleu in a campaign film directed by James Gray.

Feb 06, 2015 | By AFPRelaxnews

Five years after the first campaign, Gaspard Ulliel is still the face of Chanel Bleu in a campaign film directed by James Gray.

In a follow-up to the advertising film helmed by Martin Scorsese in 2010 (watch the video below), Gray directed French actor Gaspard Ulliel, who is now more mature and looks more elegant than ever.

The new video, like the stills from the corresponding outdoor and magazine campaigns, features the mysterious and charismatic Gaspard Ulliel.

The French actor portrays a movie star who, shifting between fantasy and reality, flees a world in which he is hounded by his fans. In his search for some form of serenity, he ultimately comes face to face with himself.

Chanel Bleu Eau de Parfum campaign

“I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life,” Gray explains. “In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.”

Gaspard Ulliel and James Gray

“There may be a parallel between Mademoiselle Chanel’s somewhat rebellious personality and the ‘Bleu’ character. This extreme freedom, this strength and this determination,” Gaspard Ulliel said.

Chanel Bleu Eau de Parfum ad campaign

Filmed at night in Los Angeles, the campaign is soundtracked by Jimi Hendrix’s version of Bob Dylan’s “All Along the Watchtower.”


 
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