Luxury automaker Lexus to offer ‘genius bars’
Lexus is planning to set up the automotive equivalent of Apple’s ‘Genius Bars’, to assist consumers with understanding the technology inside their new cars.
The growth of technology in today’s vehicles means that it can be difficult to know where to go for help. You can’t go to an electronics shop, because it’s in your car.
It’s a problem which luxury automaker Lexus has been working on, reportedly hitting upon the answer with the help of the world’s hottest technology brand, Apple.
According to Forbes, the Toyota-owned luxury name is planning to set up the automotive equivalent of ‘Genius Bars’ in its showrooms, to assist consumers with understanding the technology inside their new cars.
Trained at a specialist college in everything from telematics to electronic mirror settings, the cadre of employees will be on hand to answer questions from confused customers on exactly how their new high-tech cars work.
Just like Apple, Lexus will also offer training sessions to walk through the key features of a vehicle, Forbes reports, to help avoid confusion and frustration from drivers unable to adapt to the new systems.