LVMH acquired UK-based yacht builder Princess Yachts in 2008 and they are now entering the superyacht sector with the launch of the first of their M class vessels.
The first model in the series, the 32M, was unveiled at the London Boat Show in January 2011. It is also the first craft truly worthy of the world-class LVMH imprimatur.
For the yacht’s debut the company brought in some of its other brands, including Fendi, De Beers and Moet to demonstrate the glamour of the new range.
The $11 million 32M, a long range cruising yacht boasting a huge saloon among other amenities, is available with a choice of four or five cabins, including a master suite with a split level bathroom, two or three double bedrooms and a twin room.
In London Princess also showcased lavish interior design schemes from fashion houses Fendi and Armani Casa for a haute couture on the high seas feel.
2012 will see the arrival of the 40M, a 130 foot tri-deck vessel and new flagship for the company and construction will commence in early 2011.
Princess has invested heavily in products across their entire size range and 2010 saw the company launch 5 new models, some of which will make their London debut at the show.
The Princess 64 and revised Princess 42 will be on display together with the V52 sports yacht and the V56 will feature a full beam master cabin layout.