Since its release on Facebook the Sofia Coppola-directed ad promoting Marni for H&M line has caused a huge buzz among fans.

The ad stars British actress Imogen Poots and was shot in Morocco — with Bryan Ferry’s “Avalon” as the soundtrack.

It was announced in November that the Italian fashion house would be following in the footsteps of Versace by creating a line for the high street retailer.

Black Swan star Natalie Portman features in a new TV ad for Christian Dior’s Miss Dior Chérie fragrance.

Again directed by Sofia Coppola, this latest installment for the scent shows the Oscar nominee as her most French self, dressing up in Dior (bien sûr), lounging around a dreamy bedroom, and blindfolding her male counterpart.

Natalie Portman follows fellow actress Marion Cotillard as a face for the brand; Cotillard starred in the Lady Dior series, directed by the likes of David Lynch. Miss Dior Chérie was previously embodied by the model Maryna Linchuk.

Louis Vuitton have collaborated once again with director Sofia Coppola to produce a set of classic bags and wallets for their Autumn/Winter range.

In addition to adding new colors and sizes, she has designed her signature Sofia Coppola bag in alligator.

Her commercial for Miss Dior Chérie is still a favorite of beauty and fashion fans, and it looks as if Dior wants to repeat this success.

Filmmaker Sofia Coppola was spotted shooting with Natalie Portman (the new face of Dior perfumes) in Paris this week, prompting rumors that Coppola is the creative force behind the luxury label’s new fragrance campaign.

Coppola has previously starred in ads for fellow LVMH brand, Louis Vuitton, whose creative director, Marc Jacobs she is close friends with.

Celebrities have branded themselves with just about everything.

Diddy, international mogul, just released a new line of flavored vodkas and Mariah Carey is promoting her new champagne with drunken public appearances.

Many of the brands may not appear at your local beverage shops and the existence alone of some may be surprising…

The brilliant Sofia Coppola has directed a dreamy and infectiously happy new commercial for Christian Dior’s Miss Dior Chérie fragrance.

It features model Maryna Linchuk eating a pastry, riding a bike, spraying on the perfume and kissing a guy. Then she gets lifted up into the sky by a bunch of balloons. And all to the tune of “Moi Je Joue” by Brigitte Bardot.

You can see the long-form director’s cut above.