Celebrities have branded themselves with just about everything.

Diddy, international mogul, just released a new line of flavored vodkas and Mariah Carey is promoting her new champagne with drunken public appearances.

Many of the brands may not appear at your local beverage shops and the existence alone of some may be surprising…

The brilliant Sofia Coppola has directed a dreamy and infectiously happy new commercial for Christian Dior’s Miss Dior Chérie fragrance.

It features model Maryna Linchuk eating a pastry, riding a bike, spraying on the perfume and kissing a guy. Then she gets lifted up into the sky by a bunch of balloons. And all to the tune of “Moi Je Joue” by Brigitte Bardot.

You can see the long-form director’s cut above.