Style / Beauty & Wellness

WATCH: Sofia Coppola for Marc Jacobs

Sofia Coppola is joining forces with Marc Jacobs for a TV ad campaign for Daisy, one of the designer’s best-selling fragrances.

Nov 29, 2013 | By AFPRelaxnews

Sofia Coppola for Marc Jacobs

“Best friends make magic together: our dearest Sofia Coppola will be directing the Daisy TV ad campaign this Fall!” announced the brand via Twitter back in September.

Now Marc Jacobs has released a 20-second clip of the collaboration. Be warned: if you’re already missing the Northern Hemisphere summer, then this fresh new film for the Daisy by Marc Jacobs scent will really tug on your heartstrings.

Featuring a baby-faced fair maiden, dressed in a white baby-doll dress and wandering through a summer meadow with a handful of daisies, the 20-second-long clip carries all the hallmarks of Coppola’s dreamy, handheld camera aesthetic.

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