WATCH: Sofia Coppola for Marc Jacobs
Sofia Coppola is joining forces with Marc Jacobs for a TV ad campaign for Daisy, one of the designer’s best-selling fragrances.
“Best friends make magic together: our dearest Sofia Coppola will be directing the Daisy TV ad campaign this Fall!” announced the brand via Twitter back in September.
Now Marc Jacobs has released a 20-second clip of the collaboration. Be warned: if you’re already missing the Northern Hemisphere summer, then this fresh new film for the Daisy by Marc Jacobs scent will really tug on your heartstrings.
Featuring a baby-faced fair maiden, dressed in a white baby-doll dress and wandering through a summer meadow with a handful of daisies, the 20-second-long clip carries all the hallmarks of Coppola’s dreamy, handheld camera aesthetic.