Shang Xia, the Chinese subsidiary of Hermès International, will open its first French store in Paris’s ultra-chic Saint-Germain-des-Près neighborhood on September 12.
Shang Xia, meaning “up” and “down”, recently opened a second store in China, with a boutique in Beijing’s China World Mall.
Hermes has opened its first boutique for its new brand Shang Xia — a bold strategy that highlights China’s growing importance to luxury goods companies. “We are very moved — this is like the birth of a child,” Hermes chief executive Patrick Thomas said ahead of the inauguration of the shop in Shanghai. The store, … Continued
This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands. Shang Xia will include ready-to-wear and decorative arts inspired by Chinese culture and traditions of craftsmanship.