Matthew Williamson for Ladurée

Laduree Matthew Williamson 468x398 Matthew Williamson for Ladurée

Gift boxes at luxury macaron boutique Laduree have undergone a makeover with the help of British fashion designer Matthew Williamson.

The macarons boxes – designed in his signature kaleidoscopic, graphic style — will be available during London Fashion Week starting Sept, 16 before moving across the channel to the pastry shop’s home to coincide with Paris Fashion Week Sept, 27.

A box of eight macarons — light airy cookies made with egg whites, sugar, ground almond powder and ganache filling — costs €15. 60.
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Krispy Kreme launches fashion-inspired donuts

Krispy Kreme Doughnuts UK 468x293 Krispy Kreme launches fashion inspired donuts

It’s a marketing attempt meant to melt away the negative relationship between two industries that have historically been at odds with each other: food and fashion.

Krispy Kreme UK has been commissioned by Glamour magazine UK to create a ‘bespoke’ collection to coincide with London Fashion Week next month.

The result is two dressed-up flavors draped in a glossy pink, strawberry glaze, and an equally shiny orange-flavored donut.
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London Fashion Week: first highlights

bora aksu1 468x384 London Fashion Week: first highlights

From fashion design’s big stars such as Matthew Williamson, who presented timelessly elegant cuts combined with colorful prints, and Vivienne Westwood’s punky chic to London’s new stars Mark Fast and Kinder Aggugini, the edgy capital’s fashion week kick-off didn’t disappoint.
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Burberry 3D fashion show

burberry show 3d 468x468 Burberry 3D fashion show

London Fashion Week announced a digital schedule for fall winter 2010 and Burberry ups the ante with a 3D fashion show.

It’s the first time that a brand will broadcast live simultaneous events in 3D worldwide.

The actual Burberry womens wear show will take place at The Chelsea College of Art in London at 4PM on 23 February 2010, during London Fashion Week.
continued Burberry 3D fashion show

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