Year of the Horse Watches to Usher in the 2026 Lunar New Year
The Year of the Horse illustrates how luxury watchmakers leverage zodiac editions to reinforce brand identity — translating cultural motifs into storytelling devices that aim to resonate with international collectors.
Portofino Automatic Moon Phase 37 Year of the Snake
IWC Schaffhausen celebrates the beginning of the Year of the Snake with a special edition in the Portofino collection. The Portofino Automatic Moon Phase 37 Year of the Snake captivates with its burgundy dial, which harmonises perfectly with the golden moon of its moon phase display. The serpent-shaped oscillating mass is an artfully crafted homage […]
IWC Schaffhausen Accelerates Beyond Watchmaking with Formula One and Apple Original Films Collaboration
IWC Schaffhausen’s Pilot’s Watches make their cinematic debut as the official timepieces of the fictional APX GP team in Apple Original Films’ highly anticipated Formula One racing feature.
The IWC Portugieser Eternal Calendar Is Schaffhausen’s Tribute to Eternity
IWC Schaffhausen unveils its tribute to eternity — the IWC Portugieser Eternal Calendar — which features celestial calculations that are accurate to a T.
Probus Scafusia: Behind the Doors of IWC Schaffhausen’s Swiss Watchmaking Facility
IWC Schaffhausen presents an excellent reminder that not all great watchmaking can be found in the French-speaking parts of Switzerland.
New IWC Ingenieur now in Stores
The new IWC Ingenieur collection recalls the original 1950s first generation Ingenieur, boasting the signature (to modern eyes) vintage character and classicism
