On the occasion of the Cosmoprof fair running in Bologna, Italy, which wraps up March 21, the Italian fragrance foundation Accademia del Profumo has announced the winners of its annual awards.
Its two main prizes, best women’s and men’s perfume, are yearly chosen by consumers and were won by Gucci Guilty and Bleu de Chanel respectively.
The juried awards for olfactory creations went to Love, Chloé in women’s and Voyage d’Hermès in men’s perfumes.
Gucci have hired Frank Miller (Sin City, 300, The Spirit) to helm a new television commercial to promote Gucci Guilty — apparently the new fragrance for her.
The Frank Miller spot stars Chris Evans of the Fantastic Four films and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires.
This is just a tease but the Frank Miller aesthetic, seen onscreen in “Sin City” and “Spirit,” is on full display here.