The fashion house of Valentino launches its new fragrance in September 2011. Destined to younger women, it is named Valentina.

The fragrance, inspired by Rome and Italian flavors, is developed in collaboration with Puig and perfumers Alberto Morillas and Olivier Cresp.

Freja Beha Erichsen stars in the fragrance’s ad, shot by David Sims, and accompanying video (below), shot by Johan Renck.

For anyone whose invitation to Chanel’s resort show in the South of France on May 9 got lost in the mail, its creative head Karl Lagerfeld will release a new short film, showcasing the cruise collection in a dramatic surrounding.

A teaser released May 5 depicts “friends of the House” including French actress Anna Mouglalis, American model Kristen McMenamy, fashion empress Amanda Harlech, models Freja Beha Erichsen, Bianca Balti and Baptiste Giabiconi.

All are putting their best acting skills forward in this new trailer that seems to revolve around a dysfunctional, affluent family whiling away their time in chic casinos.

First look at the Chanel Spring/Summer 2011 ad campaign featuring models Freja Beha Erichsen and Baptiste Giabiconi, shot by Karl Lagerfeld.

Louis Vuitton has a trio of leading models including Freja Beha Erichsen, Kristen McMenamy and Raquel Zimmermann for its spring 2011 campaign.

In front of Steven Meisel’s lens, the group invites us into their boudoir full of colorful accessories and eastern inspired garments.

Tom Ford Eyewear Fall 2010 ad campaign features Nicholas Hoult, Freja Beha Erichsen and ravens.

Brilliantly radiant new Chanel eyewear campaign features Karl Lagerfeld favorites Baptiste Giabiconi and Freja Beha Eirchsen.

Pictures are snapped in a very clean and interesting way with one model taking picture of other one.