The De Beers Azulea Collection is a range of elegant rings crafted in four colours of gold, to be worn alone for everyday sparkle, or stacked for a contemporary statement.

With inspiration taken from the mesmerising horizon line, the single diamond in each horizon band is carefully set as a focal point to evoke light.

De Beers has created a special exhibition called “The Art of Diamond Jewelry” in the setting of world famous department store, Isetan, in Tokyo.

Running through July 21st, the exhibit in the city’s Shinjuku shopping district incorporates photography and multimedia, including a first of its kind 3D film about diamonds that is shown on a custom screen and requires no 3D glasses.

The film was created by Holition, a company that markets a 3D virtual reality application allowing customers to “try on” luxury goods such as watches.

A rare 5.16-carat blue diamond sold at auction for $6.4 million in Hong Kong on Wednesday, confirming Asia’s fast-growing taste for the precious stone.

London’s famed Moussaieff Jewellers paid more than the $5.9 million expected price tag for the pear-shaped stone, the first blue diamond from the celebrated De Beers Millennium Jewels Collection to appear at auction.

The De Beers Millennium Collection, displayed in London’s Millennium Dome in 2000, comprised 12 rare gems and took decades to assemble.

“It’s a bargain and I got it at this price because everyone was asleep,” Moussaieff said in an interview.

Her London-based boutique will change the gem’s mounting and offer the stone “to discerning clients, possibly in Asia,” she said.

Inspired by rare wildflowers only found in the South African wilderness, the iconic Wildflowers Collection encapsulates dancing flowers growing in nature.

The collection consists of necklaces, bracelets, pendants, earrings and rings all featuring the wildflower design.

The world’s most expensive pen has finally gone on sale… for $1,470,000.

As we reported in February, the Aurora Diamante contains over 30 carats of De Beers diamonds on a solid platinum barrel.

It has a two-tone, rhodium-treated, 18KT solid gold nib and is personalized with a coat of arms, signature or portrait.

De Beers has launched a global campaign to convince investors that diamonds are an alternative to gold as a safe-haven investment.

The move is a sign of the pressure on the world’s biggest diamond miner to find new markets following the collapse of traditional sales.

Stephen Lussier, De Beers’ executive director for corporate affairs, told the Financial Times the group had been approached in the past two months by “half-a- dozen” brokers linked to sovereign wealth funds and wealthy individuals.