Giorgio Armani Sport Photography Exhibition Milan
Curated by Armani himself, what’s on show at the Armani/Silos gallery are photographs focusing on sports the brand has used for advertising campaigns.
No, Italian fashion legend Giorgio Armani isn’t doing a Lagerfeld here, but his fashion label is showcasing sports photography in Milan. Curated by Armani himself, what’s on show at the Armani/Silos gallery are photographs focusing on sports that the brand has used for advertising campaigns and in magazine editorials. The shots, dating from 1985 to the present, have been printed onto giant slabs with a concrete finish to echo the look of the gallery’s architecture.
“Sport has always been one of my passions,” says the designer. “I believe it represents the qualities that improve us as people: dedication, sacrifice, perseverance and willpower.”
Titled Emotions of the Athletic Body, this is actually the third curatorial testament to Armani’s passion and stands in stark contrast to the lanky models that have dominated the scene in fashion capitals around the world. The exhibition features the likes of Serena Williams, David Beckham, Davide Zongoli (top) and Armani muse Pietro Bosseli. Armani himself is lifelong devotee of exercise and reportedly maintains his own physical regime even though he is in his 80s. On the business side of things, he’s of course the designer of uniforms for the Italian Olympics team and its national soccer team. Armani also owns Milan’s basketball team, Olimpia EA7.