From the Dior Oblique monogram to Saint Laurent’s Yves Saint Laurent’s Cassandre motif, LUXUO explores the evolution of luxury maison emblems and how they inspire new takes on seasonal prints.

From BTS’s Jung Kook for Calvin Klein to NewJeans, as the face of Levi’s and Metawin Opas-Iamkajorn for Tiffany’s.

Behind why heritage brands like Versace and Burberry are no strangers to featuring children of familiar faces on their fashion campaigns and runways.

Their dedication and passion inspire, and their influence empower. We list down all the newest male brand ambassadors of 2024 so you’re up to speed.

While luxury fashion enters the realm of gender-neutral collections, the upholding of traditional menswear codes still exists well beyond the boardroom.

The area of sports and fashion converge — from athletes Victor Wembanyana and Naomi Osaka at Louis Vuitton to Sasha Zhoya at Dior and Yuzuru Hanyu at Gucci.