Style / World of Watches (WOW)

Singapore Orchard Road Welcomes The New Longines Flagship Boutique

With the aim of granting an exclusive shopping experience to every customer.

Oct 25, 2018 | By Lynette Kee

Joining the strong artillery of luxury tenants along Orchard Road is the new Longines flagship boutique. The new expansive boutique at Wisma Atria spans 1,500 square feet wide, and inside, carries the widest range of timepieces than any other Longines boutiques.

“We are looking forward to welcoming our customers in this new Boutique. I’m confident that the Longines Boutique will grant an exclusive shopping experience to every customer.”, said Walter von Känel, President of Longines.

Separating the store from the corridor is a crystal-clear glass panel providing an unobstructed view into the boutique, providing shoppers with a wholesome shopping experience from outside the store. The Longines flagship boutique emanates freshness from the luminescent white walls and flooring, juxtaposed against lacquered wood furniture and leather in the same earthy brown hues.

World of Longines – Longines Flagship Boutique opens In Wisma Atria

Stepping into the store, shoppers are greeted with a centrepiece of 5 watchtowers displaying the finest selection of timepieces. The interior is also decorated with pictures representative of the brand’s tradition and heritage to highlight the elegance of Longines. As one explores deeper into the boutique, one would discover a section specially dedicated to the rich history of Longines, with special display timepieces flown from the Longines museum in its home country – Switzerland.

At the end of the store is a private lounge area furnished with plush sofas and carpet for customers to fully experience the world of Longines and all it has to offer.

“We are now highlighting the remarkable experience the company has acquired in an infinite range of sports events that exude elegance, technology, precision and strength, which are all characteristic features of the brand.”

“We hope that this new boutique will become a destination for watch collectors and enthusiasts to experience discovering watches in an elegant environment reflecting the DNA of the brand”, said Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines. “The visitors will have the opportunity to explore a part of our rich history thanks to the Heritage Corner, specially designed for the occasion and furnished with exceptional timepieces from our Museum.”

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