Chopard Infuses a Cheerful Spirit to its Happy Diamonds
Chopard has unveiled its new Happy Diamonds campaign, an ode to free-spirited women who radiate with happiness.
Chopard, the renowned Swiss jeweller and watchmaker, has unveiled its new Happy Diamonds campaign, an ode to free-spirited women who radiate with happiness.
Ever since its creation in 1976, the Happy Diamonds collection has distinguished itself with a joyful swirl of precious dancing diamonds, epitomising Chopard’s savoir-faire and innovative spirit: diamonds move freely thanks to a dial inserted between two sapphire watch crystals.
Are you Happy Diamonds? The new campaign spirit is truly refreshing and engaging, portraying young women who seize the moment and live their lives to the fullest, as captured by photographers Luigi & Iango.
Chopard asked a talented trio to create an uplifting film for the new the Happy Diamonds campaign. Justin Wu, a young fashion photographer and film director, brought a great deal of energy and modernism to the project.
The soundtrack was entrusted to Etienne de Crécy, a key figure of the international electronic scene, whereas Marion Motin, a well-known French choreographer, enhanced the Happy Diamonds spirit thanks to her lively movements.