Apple launches Hermès Watch
Apple is working with luxury brand Hermès to introduce a new Apple Watch collection, the Apple Watch Hermès.
Apple Inc. and Hermès International announced Wednesday that they have created a new version of Apple’s smartwatch.
The watch, which will go on sale Oct. 5, will marry bands made in Hermès’ signature leather with a specially designed user interface.
The Hermès watch will have a choice of three bands with the stainless steel face: a single leather loop, a double loop and a cuff. The double loop only comes with the 38mm face, while the thicker cuff only has the 42mm version. The bands are available in several colors of leather. The price will range from $1,100 to $1,500.
To display the time, Apple adapted three fonts Hermès has long used in its watches. When the watch face displays the Hermès user interface, neither the Apple name nor logo is visible.
For Apple, the Hermès watch is its latest move to embrace luxury.
It has been courting the fashion industry, hiring famed designer Marc Newson and executives from Burberry and Yves Saint Laurent, all of whom participated in the conception of the watch.