Style / Jewellery

Tiffany & Co. Debuts New Rings, Snapchat Filter

Tiffany & Co.’s latest series of rings are the perfect way to show your love, besides its playful Snapchat filter, of course.

Aug 03, 2016 | By Shatricia Nair

If the sight of the robin egg blue box doesn’t illicit a silent scream or two, nothing else will. This season, American jeweler Tiffany & Co. launches three new rings series (and an adorable Snapchat filter to boot), which we’re certain would make ladies (and millennials) around the world swoon.

The Tiffany Setting celebrates its 130th anniversary this year with a special rose gold edition, which supports the iconic six platinum prongs that hold the diamond gently, allowing for maximum light reflection from each of the exquisitely cut facets.

For something a little more dazzling and contemporary, the limited edition Pave Tiffany Setting – inspired by the unique Tiffany Setting ring featured in the 2016 Blue Book Collection – sees hundreds of diamonds set within the shank of the ring.

Couples can also get in on a little piece of Tiffany action this season – the Tiffany T Two series is an update from the previous Tiffany T collection, and sees an amalgamation of minimalist silhouettes and the house’s distinct T across the rings.

For one day only, the jeweler also engaged social media platform Snapchat to spread the love – albeit the Tiffany & Co. way. The exclusive filter was part of its #LoveNotLike campaign, which also runs throughout its Instagram feed. As far as we know, the makes the American luxury brand the first to explore filters on Snapchat as a proper marketing tool

Head to L’ to find out more about the collection and campaign.

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