Chanel Expands Coco Crush Jewelry Collection
New rings and cuffs join the existing Coco Crush jewelry collection by French luxury firm Chanel.
Chanel’s “Coco Crush” Jewelry collection is welcoming a few new pieces to the range. The designs – partially paved with diamond ‘constellations’ – will be made available at Chanel Jewelry boutiques later this month to help expand the range for Fall 2016.
The campaign for the expanding collection features Keira Knightley as the new face of “Coco Crush”. Shot by Mario Testino, the campaign adds to the actress’s portfolio with the brand, having fronted the “Coco Mademoiselle” fragrance and the “Rouge Coco” lipstick campaigns. “Thanks to her natural elegance and freedom, she perfectly embodies this resolutely modern fine jewelry collection,” said Chanel back in June.
Even further back, in April 2015, Chanel introduced the first creations that featured the iconic quilted motifs to honor Gabrielle Chanel’s love for all things equestrian. The new additions drew on the creativity, brand symbols and chic designs that helped propel the simple pattern into the brand’s signature symbol. First seen in Chanel’s couture collection in 1920, the Matelassé design can also be found in other iconic colelctions by the brand, such as the 2.55 bag.
Joining the existing range are rings and cuffs that will not only feature the quilted pattern in finely engraved gold but also paved with diamond constellations. Another symbol featured in the update that was dear to its founder, is the lion. The majestic beast is seen on diamond cuffs in white and yellow gold.