Zac Posen designs $1.5 million gold dress

In honor of Magnum’s new Gold ice cream bar, fashion designer Zac Posen has created an evening gown completely covered in 24-karat gold paillettes.

Apr 06, 2013 | By Luxuo

Zac Posen

American fashion designer Zac Posen  has created a one-of-a-kind, 24-karat gold dress in honor of Magnum’s new Gold ice cream bar and its introduction in the U.S.

“Creating my first-ever 24-karat gold dress was a truly priceless experience,” said Posen in a statement. “I’m naturally drawn to luxury and love to push my creativity, so the design process of creating a couture dress made of gold was thrilling.”

The result is a gown made from more than 10,000 paillettes hand cut from gold sheets. It took the design team two weeks to hand-embroider the sequins into place.

The dress  – valued at $1.5 million – will make its debut at the Tribeca Film Festival for the premiere of a short film starring “True Blood’s” Joe Manganiello on April 18.

Titled “As Good As Gold,” the film stars actor Joe Manganiello as a gold thief who falls for “the beautiful but dangerous” actress Caroline Correa, who of course, is wearing Posen’s dress.

In addition to its debut at Tribeca Film Festival, the film will be simultaneously released to viewers around the world on Magnum’s Facebook page,

This isn’t Magnum’s first foray into the fashion world. The brand teamed up with Karl Lagerfeld in 2011 on Magnum’s U.S. introduction with a trio of short films directed by Lagerfeld and starring Rachel Bilson.

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