Jean Paul Gaultier OVS Capsule Collection
Haute couture meets retail chain culture once again in another of the designer’s collaborations.
Proving that haute couture can appeal to mainstream audiences with the help of collaborations, Jean Paul Gaultier has yet another capsule collection that we can look forward to. The designer will be teaming up with Italian retail chain OVS for a 60-piece capsule collection set to be launched in November.
The collection called ‘Jean Paul Gaultier for OVS’, will see both men’s and women’s ready-to-wear designs be launched across the brand’s 900 stores. The collaboration will also be made available online. Since closing his own ready-to-wear line in 2014, Gaultier has focused on his haute couture collection and dabbled in collaborations with various retailers.
So far, he has teamed up with Japanese retailer Seven & I, Australian retail chain Target and even creating costumes for a revue. The show, at Friedrichstadt-Palast in Berlin, will see the designer churn out 500 cabaret-inspired costumes. To top it all off, Gaultier is also managing a fragrance empire.
OVS was founded in 1972 as Magazzini Oviesse and expanded throughout the 70s and 80s to include household items, sporting goods, toys, perfumes and leather goods. Recently the brand has worked to cultivate an edgier image, collaborating with designers such as Elio Fiorucci, Costume National and Matthew Williamson.