Ciara is the new face of Roberto Cavalli
Hip-hop artist Ciara has landed a new starring role in the latest Roberto Cavalli campaign.
Hip-hop artist Ciara has landed a new starring role in the latest Roberto Cavalli campaign. The American musician is promoting the Italian fashion house’s evocative Fall/Winter 2015-16 collection through “Ciara’s Kingdom,” the story of a world encapsulated in one room.
The space acts as a surreal kingdom, with the walls representing a magical sky and the surfaces and floors inspired by desert volumes, sand dunes and earthy hues.
Shot by photographer Francesco Carrozzini, the campaign emphasizes the collection’s dreamlike quality, with luxurious fabrics and rich colors adorned by prints designed to “capture the warmth of a starry night with the brilliance of elegant solid colors”.
The focal point of the collection is its long, flowing dresses bearing traces of traditional oriental embroideries offset by modern details.
It is the second music-themed campaign of the year for Cavalli, whose Spring/Summer 2015 photoshoot was themed around the Coachella music festival, featuring stars including the French singer Soko.
Last December the house revealed American rapper Nicki Minaj as its “face”, with the designer praising her “strong sensuality”.