Style / Fashion

Chinese New Year Style Guide 2022: Louis Vuitton, Gucci, Fendi and More

Start the Year of the Tiger right with this selection from the best luxury fashion brands out there.

Jan 11, 2022 | By Joseph Low

With Chinese New Year just around the corner, many fashion brands have launched a special collection in celebration of the festive season and the arrival of the new zodiac sign — the Year of the Tiger. As it is believed that donning new clothing at the start of the new year can bring in good luck, brands like Dior, Gucci and Dolce & Gabbana have definitely nailed the assignment with its tiger-print collection.

Elsewhere, brands tapped on auspicious colours like red and orange such as Prada and Bottega Veneta. The stripes of the tiger is also a favourite for many brands like Valentino and Fendi. Ahead is a list of brands that you can take your fashion inspiration from.

2022 Chinese New Year Fashion Collection

  • Gucci
  • Prada
  • Louis Vuitton
  • Dior
  • Bottega Veneta
  • Fendi
  • Valentino
  • Dolce & Gabbana
  • Onitsuka Tiger


The tiger has been a mainstay for the House of Gucci since creative director Alessandro Michele took over as creative director of the brand. For this year’s Chinese New Year, Gucci has launched its “Gucci Tiger” collection. Various renditions of the stately animal are featured on the array of ready-to-wear and accessories set against a reinterpretation of the house’s 1960s archival floral prints designed by Vittorio Accornero.

The majestic feline is also featured in the campaign images alongside models carrying items from the new collection such as the tan “GG” print sports jacket with contrasting Gucci-navy red and white sleeves and cuffs. Also shown is a tan leather handbag with “GG” print overlay and red “Gucci Tiger” plastered across.

The “Gucci Tiger” collection is available online here.


Prada Chinese New Year 2022
Image: Prada
Prada Chinese New Year 2022
Image: Prada
Prada Chinese New Year 2022
Image: Prada
Prada Chinese New Year 2022
Image: Prada

To celebrate the Lunar New Year, the Milan-based fashion house has released a capsule collection that not only features items from its Linea Rossa line, where the colours red, black and white take centre stage, it is also making a donation to the “Walking with Tiger and Leopard” programme of China Green Foundation. The aim is to contribute to the conservation of the endangered Amur Tiger.

For this campaign, the brand has invited two famous faces from the showbiz world: actor and singer Li Yifeng and actress Chun Xia. Both are decked in sporty red-accented Prada apparel.

To shop the Chinese New Year collection, click here.

Louis Vuitton

Louis Vuitton, precious tiger square
Image: Louis Vuitton
Louis Vuitton, Precious Tiger Shawl
Image: Louis Vuitton
Louis Vuitton, Puzzle Scott
Image: Louis Vuitton
Louis Vuitton, Precious Tiger Square 70
Image: Louis Vuitton

The French Maison celebrates the Year of the Tiger with a whimsical “Precious Tiger” capsule collection. The tiger motif appears on a range of textiles, jewellery, accessories and luxury homewares. The highlight would definitely be the Precious Tiger Square, which is made from 100 per cent silk and depicts the majestic animal resting on the iconic Louis Vuitton trunk, surrounded by a swirl of jungle leaves. Other interesting items include the puzzle set, Tiger Cups, bag charms and key holders.

The “Precious Tiger” capsule collection is available here.


Dior, Kenny Scharf Capsule
Image: Brett Lloyd/Dior
Dior, Kenny Scharf Capsule
Image: Brett Lloyd/Dior

For the men’s collection, Dior has once again collaborated with painter Kenny Scharf. To usher in the Year of the Tiger — Water Tiger, to be specific — the artist reinterpreted the feline in a cartoonish form. The tiger motif appears as a print on shirts, embroidered onto knitwear or as a patch on denim. Elsewhere on the men’s jewellery and the brand’s B27 sneakers, the star of the new year also makes its appearance.

CNY Dior Book Tote
Image: Dior
CNY Dior Saddle
Image: Dior
CNY Lady Dior
Image: Dior
CNY Lady Dior
Image: Dior

Unlike the usual trope of the tiger, the Dior Women’s Chinese New Year capsule collection celebrates the return of spring. The poetic design features flowers and butterflies in Monsieur Dior’s favourite shade of red. The beautiful creature adorns the brand’s bags such as the Lady Dior, Saddle and Book Tote. Its ready-to-wear collection is also emblazoned with butterflies and floral motifs.

Click here for more information about the Dior and Kenny Scharf collection. For the women’s collection, click here.

Bottega Veneta

Bottega Veneta, Chinese New Year
Image: Bottega Veneta

The iconic Bottega green is swapped for an orange hue in this year’s Chinese New Year collection by the Italian luxury fashion brand. In a discreet move, Bottega Veneta’s such as Cassette intrecciato leather bag is spotted with a subtle tiger pattern. The other products by the brand are rendered in various shades of orange.

Visit Bottega Veneta’s website for more information.


First appeared as the opening look for its Haute Couture Fall/Winter 1967-68 collection, the stripes of the tiger now found its way to this year’s Chinese New Year collection. The motif is applied to items such as shorts, hoodies, and Valentino Garavani accessories like bucket hats and rockstud bags.

Featuring in this campaign is Cheng Xiao, who is seen carrying the Valentino Garavani Locò bag while the other celebrity, Zhou Zilin is paired with a Roman Stud handle bag.

The collection will be available in selected Valentino boutiques worldwide including Marina Bay Sands Singapore, Westfield Sydney Australia and Pavilion Kuala Lumpur, Malaysia.

Dolce & Gabbana

According to Chinese history, the tiger reigns as king of the jungle — a symbol of strength and braveness. It has also been associated with good fortune and peace. To encapsulate these qualities, Dolce & Gabbana pays homage to the feline with a special collection. A selection of new prints with a contemporary and dynamic flavour is chosen and rendered in a vibrant colour palette that calls to mind the natural environment the tiger normally resides in.

Across the men, women and kid’s lines, exquisite drawings of tigers with their noble and fierce look are translated onto clothes, bags, shoes and other accessories. This tiger-printed collection is sure to be a go-to this Chinese New Year.

The collection is available online and in stores.

Onitsuka Tiger

Onitsuka Tiger T-shirts
Image: Onitsuka Tiger
Onitsuka Tiger Sweaters
Image: Onitsuka Tiger

Japanese brand Onitsuka Tiger is celebrating the Year of the Tiger with a collection titled, “Year of Onitsuka Tiger”. This is part of a year-long series of special collaborations that celebrates the Chinese zodiac sign of the year — the Tiger comes once every 12 years. Two creatures are revealed in this collection: the Onitsuka Tiger Man in Blue and Red. Each man features patterns inspired by the Onitsuka Tiger Stripes. These designs were conceived by famed Japanese illustrator, designer and model maker Yasushi Nirasawa who is known for his genius in heteromorphy.

The Tiger Man in blue is dressed in a contrasting acid green stripe pattern, while the Tiger Man in Red displays a warmer brown stripe motif. The striking contrast of colours makes it a great addition to anyone who is a street style enthusiast.

The “Year of Onitsuka Tiger” collaboration is available online and in stores.

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