The Burberry x Supreme Spring 2022 Collaboration Arrives
Supreme ups the ante on collaborations with the Burberry x Supreme collection arriving this week. Is Supreme the next leading brand for luxury fashion houses to partner with?
It is official. Rumours of a Burberry x Supreme collaboration has been debunked. Yesterday, the highly anticipated collection was unveiled. First looks show Burberry‘s signature weatherproof gabardine fabric, branding embroidery of the duo and other styles in tan, pink and denim.
Both British brand Burberry and NYC-based label Supreme gave us an array of cool and luxurious looks. The Supreme x Burberry collaboration features trench coats, down puffer jackets, denim trucker jackets, hooded sweatshirts, denim shorts, jeans, T-shirts, crusher hats, 6-panels and skateboard decks. The collection also includes a leather track jacket with matching pants and a silk pyjama set — available exclusively at Burberry.
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On 4 March, American rapper A$AP Nast gave us a glimpse and confirmed that the two fashion powerhouses have joined forces, via an Instagram post. In the post, A$AP Nast is seen in a matching denim jacket and pants set with Burberry’s iconic Nova Check pattern. Co-branded brown leather patches could also be seen on the clothing with Burberry’s Horse & Knight iconography and Supreme’s Box Logo. The rapper wrote: “We back let’s go!” and tagged both brands, as well as Supreme’s new creative director, Tremaine Emory.
Back in 1997, Supreme notably paid homage to the British luxury brand by creating a standard logo T-shirt with Burberry’s famed check pattern in place of the Box Logo’s red. In this co-branded collection, the design is revived on T-shirts and hooded sweatshirts.
Following Supreme’s coveted collection with Louis Vuitton in 2017, which featured everything from parkas and baseball jerseys to blankets, the popular label’s profile was raised considerably and seen as a more viable luxury brand. According to WWD, the Louis Vuitton x Supreme collaboration brought €100 million in business for the pair. LVMH accumulated an approximate US$23 billion in earnings for the first half of 2017. The luxury conglomerate highlighted the collaboration as a significant contributor in its 23 per cent profit increase and recovery after sales dropped towards the end.
Ever since then, luxury brands have been keen to work with the street brand label. Last year, Supreme unveiled capsules with Missoni, Tiffany & Co. and Emilio Pucci. It has also collaborated with the likes of Rimowa, Jean Paul Gaultier, Yohji Yamamoto and Junya Watanabe.
With the waves of excitement and buzz that the Burberry x Supreme collaboration is causing, it leaves Supreme’s partnership door ajar for more luxury brands in the future. Especially when Supreme has mastered the art of limited supply and its ‘hype’ is seemingly everlasting.
The collaboration will be dropping on 10 March in the US, UK and Europe and 12 March for other markets. The 6-Panel and Crusher will only be available at a later date. The rest of the collection can be found on Burberry.com, selected Burberry stores and Supremenewyork.com.
The Burberry Fall 2022 ready-to-wear show in London will be happening this week as well, on 11 March, which will be the fashion house’s first runway show with a live audience in two years.
In other Burberry news, the fashion house has officially opened its new Parisian flagship store on Rue Saint-Honoré. The facade of the three-story boutique is decked in Burberry’s birch brown check and debuts as the brand’s biggest private salons worldwide.
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