Style / Beauty

Lancôme x Alber Elbaz Short Film Released

Lancôme has released an animated film made by Alber Elbaz in the runup to the June 15 launch of his first-ever line of mascaras and eye shadows for the French luxury cosmetics house.

Jun 05, 2013 | By AFPRelaxnews

Lancome show by Alber Elbaz

Lancôme has released an animated film made by Alber Elbaz in the runup to the June 15 launch of his first-ever line of mascaras and eye shadows for the French luxury cosmetics house.

The animated “Hypnôse Show” begins with what seems to be a typical Parisian fashion show. But as the lights dim to welcome the models, it’s the many eyes of the audience, and eyelashes everywhere you look, that become the stars of this humorous polychrome animé.

“Our job is to tell stories. It all starts there,” explains Alber Elbaz in a press statement. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis.”

The Alber Elbaz & Lancôme collection, including mascaras, black and multicolor eye shadow palettes, and false lashes, will be available in a limited edition from June 15.


 
Back to top