Lacoste announces new ‘Noir’ men’s scent
Inspired by the LACOSTE white polo shirt, Eau de Lacoste L.12.12 collection captures the transformation of the iconic polo shirt into a fragrance.
The French lifestyle label Lacoste has announced a new men’s fragrance, set to hit stores this summer.
In 2011 the brand released three scents inspired by its famous polo shirts, followed by a fourth fragrance, Rouge, which came out last year. Now Lacoste has added a fifth scent to the line-up, Noir.
According to Carla Liuni, vice president of fashion brands for P&G Prestige, Noir “still remains in the fresh olfactive territory, but it’s a bit more intense,” reported WWD.
The bottle, like its brothers in the five-strong ‘L.12.12’ range, is partially textured to evoke the brand’s classic polos and features the famous Lacoste crocodile logo.
Noir will be launched in May in the US and UK, the Middle East and parts of Europe.
It will then get a July release in France, Spain, Benelux, Germany and Asia before finally hitting Russian and Latin American markets in August.
The 30-ml eau de toilette spray will go on sale for €40 (about $52) and a larger 100-ml. version will retail at €67 (around $87).
Founded in 1933, the Lacoste brand is celebrating its 80th birthday this year, and has created a special site to celebrate the history of the iconic René Lacoste piqué cotton polo shirt.