Style / Beauty

Julia Roberts becomes new face of Lancome

Women’s Wear Daily reports that American actress Julia Roberts will be the new face of cosmetics brand Lancôme from next year. The news represents a major move by the brand, since this will be Roberts’ first-ever beauty campaign in an industry that has just recently been able to attract real Hollywood ‘big shots,’ with recent […]

Feb 24, 2010 | By Anakin

Women’s Wear Daily reports that American actress Julia Roberts will be the new face of cosmetics brand Lancôme from next year.

The news represents a major move by the brand, since this will be Roberts’ first-ever beauty campaign in an industry that has just recently been able to attract real Hollywood ‘big shots,’ with recent examples including Demi Moore who just launched a YouTube campaign for Helena Rubinstein’s Wanted fragrance.

“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” Youcef Nabi, president of Lancôme International, told WWD.

“Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.”

No word on how much Julia will net from the deal, but it is rumored to be in the $10-$15 million range.

The first advertisements, for Définicils Precious Cells Mascara in the U.S. were shot by Mario Testino in a private apartment in Manhattan are set to break later this year. A TV ad is also set to appear, but has not yet been finalized.


 
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