Dior Welcomes Bella Hadid, Opens London Store
The brand has announced a new ambassador and a new store in London — also its largest— this week.
Dior is on a roll this week, with two major announcements: ingenue Bella Hadid as makeup ambassador and its newest and largest ever store, in London. First up, we look at model Bella Hadid, whom the French brand sees as quite the pretty picture as its latest makeup ambassador. The American model joins Jennifer Lawrence who is currently the face of Dior Addict.
The advertorial campaign will be her biggest solo venture to date, and is proof of her ability to be more than just a shadow of her famous sibling and friends. For her new role, she will appear in a series of online videos. Due out June 6, the first video will see her discuss her favorite beauty products with Dior’s in-house creative director and image director, Peter Phillips. Apart from being the new ambassador of the brand’s makeup, Hadid will also be seen on the runway as she walks for Dior’s Cruise Collection show in, wait for it, London.
The second announcement this week by Dior is the opening of its largest store in London. Located at New Bond Street in the city’s Mayfair district, the four-story building will house several elements by the brand under one roof. Apart from the women’s ready-to-wear collections, accessories, jewelry and timepieces, the store will also carry the brand’s Baby Dior and children’s wear sections. The space will also feature a Dior Homme area that will offer a demi-measure service and three private salons for VIP clients who wish to enjoy their shopping experience.
Other highlights of the store opening include the Dior Home collection that will offer crystal glassware collections embellished with gold couture stitching and limited edition collaborative pieces fabricated with artists and designers. To commemorate the occasion, Dior will unveil limited edition Lady Dior bags and small leather accessories. The interior of the store will highlight the blend of British charm with the brand’s French history. The décor will see stone matched with silk carpets and neo-Louis XVI-style furniture.
The House of Dior will open its doors on June 3