Lifestyle / Wines and Spirits

Bacardi Launches Tea-Distilled Liquor in China

Rum maker Bacardi has created what’s being called the world’s first spirit distilled from green tea leaves.

Apr 01, 2015 | By AFPRelaxnews

tang

Rum maker Bacardi has created what’s being called the world’s first spirit distilled from green tea leaves.

Developed specifically with Chinese consumers in mind, Tang is described as a bold and fragrant spirit with a “smooth and bitter-sweet taste of tea.”

Produced in Cognac, Tang was developed using a “groundbreaking” process that is able to release complex sugars from green tea leaves to make way for fermentation.

The mash is then distilled, blended and diluted to 40 percent alcohol by volume with French spring water, resulting in a light green liquor.

Tang is meant to be consumed neat, and was developed specifically to complement the flavors of Chinese cuisine.

Only 2,000 bottles have been produced for the initial run. Bottles are available at the duty free boutique at the Hong Kong airport until May.

Bacardi’s next strategy will be to launch the product in restaurants across China, a move that recognizes — and bows to — baijiu’s dominance as the spirit of choice within Chinese households.

A 500 ml bottle of Tang retails for $1888 HKD ($250 USD).


 
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