Lane Crawford Links Up with Luxe City Guides
In an attempt to boost their travel retail appeal, Lane Crawford aims to blend fashion and luxury travel packages with Luxe City Guides.
While we always love to think about visiting foreign destinations and exotic locales, we’re probably all a bit less clued-in about what kind of attire to rock. No one wants to fit into that stereotype of the tourist with the loud shirt and shorts pointing at everything with irritating curiosity (you know the sort). The Hong Kong fashion brand Lane Crawford has a new plan to boost its travel retail appeal by working with Luxe City Guides. The goal is to create five precise itineraries, as well as selecting brands and looks that can be matched with the appropriate destination.
These five luxury trips are based around a different aspect of life to enjoy: such as Culture in Paris, Wellness in Los Angeles, Fashion in New York, Design in Tokyo, and Culinary Delights in Bangkok. Examples of itinerary activities are visiting the famous SoHo district in New York, strolling around Buddhist Temples in Bangkok and fashion streets in Tokyo.
The tailored luxury travel project is the latest international tie-up from Lane Crawford’s Blitz. Previous executions include the special creative space Wonder Room C and a limited-edition global exclusive collaboration with 3.1 Phillip Lim. If you’re interested, you can book your trip through Swire Travel over here.
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