Style / Fashion

MIA x Versus Versace Capsule Collection

British pop star M.I.A.’s upcoming capsule collection for Versus Versace brings street style’s current love of twisting designer logos and prints to a high fashion brand.

Oct 16, 2013 | By AFPRelaxnews

MIA Versace Fashion Line

Mathangi “Maya” Arulpragasam, the Sri Lankan-British Grammy award-winning singer, rapper and artist known as M.I.A., has been tapped by the Italian label to design a capsule collection for Versus Versace.

The 38-year-old, who attended the famed Saint Martins School of Art and Design was inspired by the bootleg Versace prints she found in street markets as a kid growing up in East London.

The 19 piece collection features a mix of men’s and women’s styles including t-shirts, dresses, silk shirts, print jeans and outerwear. The designs feature kaleidoscopic remixes of the classic Versace brand imagery and prints:

“I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” said Versace boss Donatella Versace. “The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion. I can’t wait to see people wearing the collection.”

This is the second Versus collection after the Italian label decided to create a revolving door of creative talent, and focus on a digital-first approach. The debut collaboration saw British designer J W Anderson create a unisex runway collection, which was unveiled in May this year in New York City.

M.I.A. x Versus Versace will go on sale on October 16 online and in select Versace stores.


 
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