Culture / Celebrities

David Beckham scores with Kent & Curwen

Soccer and fashion icon David Beckham is to design a collection for Hong Kong-owned label Kent & Curwen.

Sep 17, 2015 | By AFPRelaxnews

David Beckham Bodywear

 has teamed up with the English heritage brand Kent & Curwen on an exclusive five-year agreement that will see the star play a key role in the clothing retailer’s development.

The ex-footballer and global style icon will be personally involved in multiple aspects of the label, from product development, market expansion and advertising to store design and location.

His “multifaceted role” is set to include the creation of new collections and marketing campaigns, as well as the opening of new flagship stores in China and the launch of an e-commerce site.

He is expected to work with Kent & Curwen’s design team to develop a personal collection for Fall/Winter 2016.

“I’m always looking to work with brands and companies that have a rich history and authenticity,” said Beckham. “When this authenticity is rooted in the country that I came from, it attracts me even more to the partnership.”

“What I love is that Kent & Curwen has a pedigree and excellence that has been passed not just through generations of Britain’s most celebrated style icons, from Laurence Olivier to Michael Caine and Mick Jagger, as well as many others who have worn their products.”


 
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