Clothing company Banana Republic has teamed up with a California winery to create limited-edition holiday bottles that target the female wine sipper with hand-sketched labels of the little black dress and fancy, sweeping red frocks.
It’s the latest winery to court the female tippler with images of pretty party dresses and promises of chic, sophisticated nights out.
Banana Republic’s party dresses, rendered by the company’s creative director Simon Kneen, will be embellished on Clos du Bois’s most popular wines.
The 2010 North Coast Chardonnay is depicted by a classic little black dress and is described as ripe with flavors of pear, green apple, honeysuckle and toasty oak.
The 2008 North Coast Cabernet Sauvignon, meanwhile, is described as having notes of blackberry, plum, toasted oak, vanilla and hints of spice, ideal for steak, meat-based pasta dishes or heady chocolate desserts like chocolate fondue. The red wine is depicted with a full-skirted, strapless red cocktail dress.
Other features of the limited-edition wines include a holiday party soundtrack, style tips from Kneen, and food and wine recommendations from Clos du Bois that can be accessed by scanning mobile devices across a QR code on the label.
According to a recent survey that polled 10,500 female respondents in France, Germany, Hong Kong, the UK and the US, 58% of women worldwide said they know as much about wine as men.
And 72% of American women said they consider drinking wine to be a lifestyle choice compared to the 29% of French women who consider wine to be a traditional product
The Clos du Bois Chardonnay retails for $16.99 and the Cabernet Sauvignon for $18.99 and will be made available at www.closdubois.com beginning November 1.