A monster bluefin tuna sold for a record 396,000 dollars in the year’s first auction at the world’s biggest fish market in Tokyo Wednesday amid intense pre-dawn bidding.

The 342-kilogramme (752-pound) fish — caught off Japan‘s northern island of Hokkaido — fetched a winning bid of 32.49 million yen (396,000 dollars).

It was the highest such bid yet, topping the previous record of 20.02 million yen paid for a bluefin tuna in 2001, the officials said.

A monster tuna caught off Japan turned heads at a Tokyo fish market Friday, where the 445 kilogram (981 pound) bluefin – the biggest caught here since 1986 — sold for 3.2 million yen (36,700 dollars).

“Many of the people who work at the market have never seen a tuna that big,” said an official of the Tokyo Metropolitan Government, which runs the Tsukiji fish market, the world’s biggest seafood market.

A giant bluefin tuna fetched 16.3 million yen ($177,000) in an auction Tuesday at the world’s largest wholesale fish market in Japan.

The bluefin tuna weighs 232 kg – nearly four times as much as the average Japanese man.

It was caught off the northern tip of Japan’s main island of Honshu, in waters famed for high quality fish.